This is the 3rd of 25 books I have committed to read & review this year for a project I’m calling “25/25.” Follow visual updates on Instagram (& Twitter) with the hashtag #read25in25.


I ran across this book by happenstance while taking a rare glance at the business section at Barnes & Noble recently. The handwritten type on the front cover stood out among the more traditional business-style designs, except for Seth Godin’s books of course. Those were popping out at me as usual, but I’ve bought too many already so I directed my attention back at Creative Confidence. I’d heard of IDEO, one of the world’s leading design firms, but I knew next to nothing about the Kelley brothers who founded and run it. And I’m all about instilling confidence in folks, as well as reminding us that we’re all infused with creative impulses and gifting––not just those people called artists, designers, writers, performers, etc. So the book seemed right up my alley. And in addition to the cover that caught my attention, I have to say the texture of the book jacket, paper choice, illustrations, and the overall design/layout make this a very pleasing read. I suppose this should be expected from the elite of the design world, but nonetheless I noted and appreciated it.


There was good balance of storytelling, discussion of values & ethics, and practically applicable information and exercises. These categories are not always offered cohesively together in one book, but here Tom and David Kelley accomplish it quite well. I also benefitted from their focus not only on the individual, but on crafting a communal culture that can better encourage creative confidence among members. 

One of my favorite parts of the book includes a list of principles and mindsets that the Kelleys suggest help “to foster creative confidence in a group setting, consider[ing] the social ecology of your team” (184):

  • Keep your sense of humor
  • Build on the energy of others
  • Minimize hierarchy
  • Value team camaraderie and trust
  • Defer judgement––at least temporarily

Download the Preface and Introduction to the book for  free  here.

Download the Preface and Introduction to the book for free here.

Watch David Kelley's TED Talk on "How To Build Your Creative Confidence" here.